Cookie Policy

What Are Tracking Technologies?

Tracking technologies are small pieces of data that websites store on your device or access during your visit. The most common type is what most people call a "cookie" – though technically, there are several different kinds of tracking methods.

Think of them as tiny notes that help websites remember things about your visit. Maybe you added something to a contact form and navigated away – tracking tech can help preserve that information so you don't have to start over.

These technologies work in the background. You won't see them doing their job, but they're constantly helping the site respond to what you need.

Types of Tracking We Use

Not all tracking serves the same purpose. Here's how we categorize what we use on our site:

How We Actually Use This Data

Let me be specific about what happens with the information we collect through tracking technologies:

• We track which dessert categories get the most interest so we can feature relevant content more prominently on the homepage
• We monitor how people navigate our services page to identify sections that might need clearer explanations
• We remember if you've filled out part of our contact form so the information stays there if you navigate away briefly
• We analyze traffic patterns to understand our busiest times and ensure the site performs well during peak periods
• We track where visitors come from to understand which outreach channels bring people to our site
• We measure how long people spend reading different content sections to gauge what resonates most

All of this helps us make informed decisions about site improvements rather than just guessing what might work better.

Managing Your Browser Settings

You control what tracking technologies your browser accepts. Every major browser gives you options to block or delete these data files. Here's where to find those settings:

How Long We Keep This Information

Different types of tracking data stick around for different lengths of time:

• Session data disappears as soon as you close your browser – this includes things like items you've added to contact forms during your current visit
• Preference information typically lasts for about a year – long enough to be useful but not indefinitely
• Analytics data gets aggregated and anonymized after 90 days – we keep the patterns but not the individual visit details
• Marketing tracking usually expires after 30 days unless you interact with our content again, which resets the timer

You can manually clear all of this at any time through your browser settings. It's your data, after all.

Third-Party Tracking

Some tracking on our site comes from external services we use. For example, if we embed a video or use analytics software, those providers might place their own tracking technologies on your device.

We carefully select which third-party services we integrate with our site. But once their tracking is in place, it operates under their privacy policies, not just ours. You should review those policies if you want the complete picture of what's being collected.

We don't sell data to third parties. But some of the services we use – like analytics platforms – do collect information as part of how their software functions.

Updates to This Policy

Technology changes. The way we use our website evolves. Sometimes we add new features that require different tracking approaches. When we make significant changes to how we use tracking technologies, we'll update this policy and change the date at the top.

For major changes that affect how we collect or use your data, we'll add a notice on the homepage for at least 30 days. Smaller clarifications or updates to reflect minor technical changes might just appear here without additional notification.